ALLY GONG
How we're creating a social-first brand and business.
Goal
Bring an awesome idea (girl boxers) to market (social media is where our target audience lives... so of course that's where we're going!)
Strategy
We are utilizing social media and storytelling for brand traction and use our website and digital platforms to communicate our mission.
Execution
Utilizing best practices for influencer collaboration and outreach (observed and incorporated from my own experience!) to pitch and attract brand influencers.
Result
Grew our Instagram from 0 to 600 engaged followers in three months, built an email list of over 100 customers, and worked with over 50 high-impact influencers.
Takeaway
Combining various aspects of design thinking, copywriting and voice, marketing psychology, and digital trends and virality to maximize digital reach.
BRAND COPY + DESIGN
Ideated memorable and visually attractive brand visuals and copy, from the physical packaging of the product to all communications online and on social platforms.
PSYCHOLOGY
You can find me studying and reading from the best marketing resources and books every morning- we are tapping into the psychology of why people love brands, why they will connect with our story and vision to drive long-term brand loyalists.
CONTENT MARKETING
Strategy content marketing focused on our audience, customers, and community. It's not about the boxers and it's all about the women wearing them. Spearheaded IG story series, a branded and SEO-optimized blog, and more.
INFLUENCER STRATEGY
Worked with over 50+ high-impact Instagram influencers who are authorities and style setters in their online communities. Maintain ongoing relationships for different campaigns. Currently spearheading and beta-testing a brand ambassador program, TikTok focused influencer portal, and Youtube content partners.
Case Study 1: Influencer Marketing
We carefully select and pitch to the most relevant influencers and leaders to work with. These influencers represent our brand and encourage their communities to our pages. Here are some of the influencers we've successfully completed Babeboxers campaigns with and maintain ongoing relationships for future campaigns. Their audiences range from 10K to 4M!
Case Study 2: IG User-Generated Content
Social-first is in the DNA of our brand. Launching a constant publicity stream of story reposts- our customers and influencers post so much content that we have a steady stream of multiple reshares on our brand page a day- to constantly keep the momentum going and convey professionalism and content dedication.
Case Study 3: Daily Instagram Content
Case Study 3: Onboarding Brand Kit
I've learned over the years how important it is to convey your voice, visuals, and guidelines clearly as a brand. Having a thought-out and comprehensive brand kit helps everyone jump on board and join the vision most effectively!
Case Study 4: Brand Ambassador Program
Our brand ambassador program is actually still in beta mode... but here's a lil' sneak peek of the page I'm designing and building out for our future brand ambassadors (there's a huge line waiting in our DMs for updates on this program!)
